Smell Sweet Company

Now, I know what you're thinking - smell sweet... cookies baking? Not that kind of a sweet smell. We're going a little bit outside the box here. While this post will help you avoid a different (even worse) kind of smell while baking in a hot kitchen all day. Keep reading...

I'd like to introduce you all to the Smell Sweet Company. It sounds like it could be a bakery, yes I know. But, this company makes organic deodorant along with other organic beauty products. Now, every girl who's ever worked in a kitchen knows - this stuff is important. Not only is it important, but it's really important to choose products that are safe for your body and that work. My entire life I can hear my mom saying "you can't get that kind of deodorant, and you can't get that kind..." I had to look for products that were only labeled "deodorant" and nothing else, or we wouldn't buy it. Back in the nineties it was actually harder to find than you might think. There weren't many options, let alone an organic one. To this day, I still don't even wear deodorant every day. I wear it on the days I know I'll need it, and for me that works.

Valentine's Day is coming up and these products would make amazing small gifts for the women in your life that you want to show some love to. It seems like a simple thing, but these types of gifts can be just what someone needs. I am currently obsessed with the chapstick - seriously, you need to get some! The Coconut Dream is obviously my fave, but they are all amazing.

Read below about the woman behind the brand, Rachel Ricker, and how she started Smell Sweet Company.

Mimi: Smell Sweet Company - what a fitting name! How did you come up with it?

Rachel: Thanks! I bounced ideas off my hubby and friends for weeks. I wanted a brand that was fun, feminine, and beautified deodorant. Especially being a truly organic deodorant, I wanted it to still feel luxurious. Originally, I thought of just “Smell Sweet” but we offer other all-natural body products too and we are in the works to expand our product line further, so I added “Company”. I absolutely love our company’s name and the mission behind it!

M: How long has Smell Sweet Company been in business?

R: We officially launched in May [of 2019] after about 10 months of product formulation and preparation.

M: Tell me about why you started Smell Sweet Company?

R: For years (and I mean YEARS), I was in search of truly organic deodorant that was high-quality, convenient, and worked! As a busy mom of two, I try to be conscious of what we put in and ON our bodies, but boy it isn't easy. In an industry where terms like natural, all-natural and even organic are used deceivingly, I knew we could do better. Many people are trying their best to make healthy product choices but with so much mixed messaging out there, it is hard. I wanted to take that worry away. That is why it was so important to obtain USDA organic certifications for our deodorants. The USDA seal proves that our products contain high quality ingredients produced under the strict standards set forth by the US Department of Agriculture. As I always say, “peace of mind starts here.” Because it does. We are commitment to transparency and every Smell Sweet Company product is made with pure, safe ingredients. Never using aluminum, parabens or synthetic fragrance.

M: What did you do before owning Smell Sweet Company?

R: I had a career in the financial services industry for over fifteen years. This provided me the opportunity to travel and work all over the world as the Director of Global Operations Transformation for a fortune 50 company. I’ve been able to use my business background to launch Smell Sweet Company fairly quickly and now I am focusing on expansion.

M: Deodorant is such a controversial hygiene product, especially for women. I remember my mom telling me to never ever touch any deodorant that listed “anti-perspirant” in the name, and there’s so many out there. Was this your first product?

R: Your Mom is a smart woman! Anti-perspirants use aluminum (a heavy metal) that clogs pores so that your body cannot naturally sweat and can create an overproduction of bad bacteria. Gross right? Deodorant is our core product as many use it daily so it is a great place to start making simple changes to what we put on our bodies. Especially for women as that area is full of lymph nodes and near our breast tissue.

We currently offer 4 deodorant options. Each contain only 5 simple, edible, 100% natural ingredients. Sun Goddess, Simply Champagne, Luscious Lavender and Bare Beauty. Bare Beauty is our baking soda free option. Our deodorants have been professionally formulated and we do not rely on baking soda alone to get the job done. Although there is not an overabundance of natural baking soda in our deodorants, some people cannot tolerate even a small amount. Therefore, we offer Bare Beauty to our customers with sensitive skin. It also does not contain any essential oils.

M: So chapstick is probably one of my favorite cosmetics in the world, I have a purse chapstick, a nightstand chapstick, a work chapstick and they are littered all over my house. Tell me about your chapsticks!

R: Right!? Me too. Did you ever see that meme about how “you had to take your purse chapstick to replace your car chapstick, and your car chapstick with your nightstand chapstick so you needed to buy 5 more chapsticks to ensure there was always a backup”? So funny and so true!

M: And my life in a meme... go on...

R: Our lip balms are USDA certified organic. I am so excited for you to try them as they go on super smooth. We currently offer four flavors: Strawberry Smooch, Morning Mimosa, Coconut Dream and Eucalyptus Bliss. You can order the 4 pack and get them all for only $17 plus FREE US shipping. Also, a new Merry Cherry flavor.

M: You also have detox masks and scrubs, are these newer products?

They are actually a key part of our initial product line. We have a Smell Sweet line which are our USDA certified organic deodorants, a Prep Sweet line which include our natural detoxify mask and exfoliate scrub, and a Pucker Sweet line which is our USDA certified organic lip balms.

Our Prep Sweet line is an important component of successfully utilizing a natural deodorant. Consistently prepping / detoxifying your underarms helps to get rid of the chemicals, bacteria, dead skin cells and other particles that build up in that area.

We recommend using our Prep Sweet line 2 to 3 times a week even after you transitioned to our organic deodorant. This will help with long-term success! Our Detoxify product also can be used as an amazing facial mask.

o Prep Sweet Detoxify: Our powerful purifying mask utilizes the detoxifying effects of Activated Charcoal + Kaolin, Rhassoul and Bentonite Clay to remove dead skin build up and promote the natural skin renewal process. A blend of nutrient-rich botanical extracts and organic rice flower fortifies and soothes skin.

o Prep Sweet Exfoliate: To keep your underarms exfoliated between purifying masks, our organic sugar scrub is there for you. A Chamomile infused blend of Camellia oil, Plum oil and organic cane sugar removes dry skin, improves texture, promotes circulation and seals in moisture.

M: Are you planning to add more products to your organic collection?

R: We are! There are a few things in the works we are very excited about incorporating a special something for young girls. We want to help with positive body image and work to make body changes, including odor, not be an embarrassing experience but a positive one.

M: Do you sell your products anywhere besides your website?

R: Currently, our focus is on e-commerce via our website. This allows us to get these safe, clean, honest products in more hands. However, we are in discussions with some stores and wellness centers that align with our brand and mission.

M: So, no Amazon people - head directly to Smell Sweet Company to buy.

M: Is there anything else you want people to know about Smell Sweet Company?

R: We are a 100% female owned, made in the USA, cruelty-free company. We want to make it easier and help consumers feel confident when making decisions on what products are safe for their body.

While deodorant may not seem like a big deal, it’s actually one of the biggest ways you can prevent toxic buildup and instead use natural ingredients that are still effective. When you consider all the toxins your body may be exposed to, it’s imperative to make changes in the areas you have control over. We often don’t consider how the simple swipe of a deodorant on our underarms can be so detrimental to our health. However, our bodies absorb these products that are filled with harmful chemicals such as parabens (A class of preservatives commonly used to prevent the growth of bacteria and mold. Parabens are endocrine disruptors, which may alter important hormone mechanisms in our bodies.) and phthalates (A class of plasticizing chemicals used to make products more pliable or to make fragrances stick to skin. Phthalates disrupt the endocrine system and may cause birth defects.)

So why wait to make the change? We recommend our USDA certified organic deodorant as you’ll be able to rest easy that there are no toxic chemicals while still smelling sweet.